Ever wonder what Harry Potter would do with an ad campaign? Have a look at this.
The Quebec City Magic Festival wanted to make sure people noticed its billboard, so ad agency lg2 sprinkled a little magic into the board itself in a playful feat of meta-vertising.
Take a look below at "Magic Mop," a delightful little document of this whimsical stunt. And unlike regular magicians, they even reveal their secrets at the end.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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