Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Hello Flo, a tampon subscription service, had a major advertising hit last summer with "Camp Gyno," a hilarious long-form spot about a pre-teen girl who becomes a product- and advice-dispensing despot at summer camp after becoming the first girl to get her period.
Now, company founder and CEO Naama Bloom has teamed up with that spot's writers/directors, Jamie T. McCelland and Pete Marquis, for a sequel that's just as comically frank and stars another amusingly precocious girl.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in