Giant Polar Bear on the Loose That Frightened London Today Turns Out to Be an Ad

Great stunt for a TV show


New York was supposed to be the city dealing with a scary winter visitor on Tuesday, but instead it was London that was thrown off-kilter—by a giant polar bear wandering around.

The eight-foot male bear was first spotted in the Underground before walking across Hampstead Heath and along the South Bank. The beast drew quite the shocked reaction, with people posting all sorts of frightened and bemused notes to social media. They were happy to learn, in the end, that it was simply a very advanced fake bear—promoting Sky Atlantic's new TV crime drama Fortitude, which is set in a small Arctic town.

The bear was created by special effects company Millennium FX and operated by puppeteers Tom Wilton and Derek Arnold, who worked on the theater production War Horse.

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