Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
The City of Brotherly Love looks hip, inviting and postcard-perfect in a scenic new tourism ad … that is, until a skyscraper-size Benjamin Franklin starts pounding the pavement to do Godzilla-style battle with an equally ginormous Philly cheesesteak.
Are they jousting? Hugging? Why does one of our Founding Fathers have laser beams shooting out of his eyes?
Molten cheese is spilled, but otherwise this looks more like a slow dance than a battle royale. Maybe that's why no one watching this scene from street level seems alarmed.