Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
I just did a search for "working woman" on a popular stock photography site, and got photos of women in pantsuits wielding brick-sized cellphones, photos of women pouting sexily while adjusting their glasses, and not much else. Stock photography is easily accessible and way cheaper than hiring a photographer to produce images for a brochure or an ad or a website, but it is rife with stereotypes.
Getty Images and Sheryl Sandberg's LeanIn.org have partnered to produce a collection of images that represent women and families in more empowering ways.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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