Geico's new mascot doesn't quite stack up

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So, it's come to this. Forget about the caveman and the gecko. Geico has introduced a new commercial character that requires no budget for actors, makeup, animation or voice talent. "Kash" is just a stack of bills with eyeballs, designed to get down to the basics of how much customers can save on car insurance with Geico. In two new spots by The Martin Agency—one set in a corporate meeting room, the other in a restaurant—the wad of greenbacks shows little in the way of personality.

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