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Brands getting sassy and slangy with their tweets definitely created one of 2014's more dubious digital marketing trends, but the cuteness seems to be fading fast.
For evidence, look no further than the hottest Twitter feed of the moment, @BrandsSayingBae, which (as of this writing) is approaching 10,000 followers in just two days and has generated the attention of everyone from The Verge to Time.
The feed essentially compiles brand accounts tweeting slang terms like "bae" and "on fleek."
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