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I hadn't heard of Erin Ivey, the "urban folk sweetheart" of Austin, Texas, before seeing this bizarrely perky new dry-cleaning commercial for some joint called Reid's Cleaners. Ivey is certainly a natural at laundry-related advertising. She writes on her blog: "i sold my soul to the sultans of clean. haven't actually seen the ad yet, but i had a blast recording the jingle (written by the brilliant John Mills) and taping the tv commercial in Austin.
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