Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner

Thumbs-up for 'Finger Cleaner'

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You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest for consumer-generated commercials.

In the spot, created by Thomas Noakes of Sydney, Australia, a frizzy-haired, greasy-cheesy-fingered Doritos eater is encouraged by his auto-shop co-workers to clean his fingers using a hole in the wall. The results are impressive, and unnerving.

Two of the five finalists, one picked by Doritos and another by fans in an online poll through Jan.

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