Director Alex Smith has created his first-ever 360 video, as part of an ongoing series called "Picture This," a project started by Facebook in partnership with Semi-Permanent, an Australia-based global creative and design thinking platform. And it's one of the most instructive uses of the technology we've seen.
The goal of the project was to tell an emotionally powerful story. Five creatives—including writers, directors, photographers and artists—were enlisted to spin their own tale, using Facebook's creative platforms, including Facebook Video, Facebook Carousel, Facebook Canvas, Facebook 360 Video and Instagram.
The unifying challenge: They all had to use a Dan Winters photograph called "Photobooth" (shown below) as a starting point.