Diet Coke's Taylor Swift Can Is Sleek and Skinny, and You Could Be Too

Limited-edition thinness

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Hi, tween girls who may have body-image issues and also like listening to Taylor Swift. Diet Coke is launching a new, limited-edition "Sleek Can." It's thinner and more glamorous than those plain old cans, and naturally, it's covered all over in Taylor Swift's autograph. It also features a quote, in script, which reads, "If you're lucky enough to be different, don't ever change." Except it's Diet Coke, so the whole point is kind of to change, to drink Diet Coke and become slim and shiny, like Swift.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in