Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people!
Lester created "The World's Smallest Portfolio," a self-promotional piece that is 24 millimeters wide by 19 millimeters tall. That's barely the size of a postage stamp. The project originated as a brief from Jelly London for the D&AD New Blood Festival, challenging students to get people talking about their work.
"They say the best ideas fit on a Post-it note," Lester tells AdFreak, "so I decided to take it a step further, seeing how little could tell the most."