It was odd to learn that David Lynch was coming out with his own line of coffee. It seemed like a weirdly mundane thing to do. But the advertising for it is just weirdly weird—four minutes of Lynch flirting with a disembodied Barbie head about David Lynch Signature Cup Organic Coffee. See if you can sit through the whole video below. Lynch is famously ambivalent about marketing. He's directed a number of ads, and is now an advertiser himself.