Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator

Parody site captures all the cliches

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

You've undoubtedly seen them: the saccharine-slathered headlines of Upworthy.com, promising you'll "never see the world the same again" after watching some YouTube video about bullied kids or racism or whatever. Now you can create your own must-click words of wisdom with the Upworthy Generator, which combines random emotional video screen grabs with cobbled cliches for results like "Try Not to Let Your Jaw Hit the Floor When You Hear These Twelve Words."

Created by digital content mastermind Mike Lacher, who penned McSweeney's beloved article "I'm Comic Sans, Asshole," the Upworthy Generator mocks just about all the stereotypes you'll find in the site's overly optimistic presentation style.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in