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A graphic sexual health campaign aims to combat rising STD rates in Omaha, Neb., by grossing out young people with giant flesh-and-pus letters that deliver off-putting puns.
Billboards and bus posters around the city, as well as digital ads, feature twisted plays on sentimental clichés, with lines like "Him and Herpes" and "Ignorance is blisters."
The Women's Fund of Omaha's Adolescent Health Project created the visually striking ads, with all-volunteer ad agency Serve Marketing, to encourage viewers to capitalize on free testing, and ultimately lower infection rates.
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