Colonel Sanders Just Took Over KFC's Twitter, and He's Amusingly Terrible at It

The KFC colonel, who was recently revived as the chain's advertising star, took over its feed Wednesday afternoon, saying he was excited to offer some "clear and concise communication" directly to the brand's fans. Some 18 tweets later, it's clear he needs to work on the concise part.

Along the way, though, he did manage to quote his own business philosophy, called "The Hard Way," in its entirety.