Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
The war between Stephen Colbert and Miracle Whip reached new heights last night, with the sandwich spread debuting ads calling out Colbert by name, and the Colbert Report host facetiously admitting defeat on his show. The dispute began in October, when Colbert defended mayonnaise against Miracle Whip's new ad campaign from mcgarrybowen, which says the Whip is way hipper than mayo. Colbert even did a pro-mayo PSA. In response, as MediaFreak reported yesterday, Miracle Whip bought time during every ad break on Colbert's show last night to remind him just how "massively dope" Miracle Whip is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in