Chipotle's Twitter Got Hacked This Weekend and Pushed Out Some Very Unsavory Stuff

This is not a drill


There's certainly been a social media hacking spree of late. And over the weekend, Chipotle's Twitter feed fell victim to an attack by some despicable and unoriginal ne'er-do-wells.

It was only a few years ago that Chipotle staged a fake Twitter takeover that made its account look hacked, but this time it was real. And while it lasted only a few hours, it was pretty terrible. Late Saturday night into Sunday morning, the account was hijacked and slapped with a swastika avatar—and tweeted out some awful stuff.

It was also the second Nazi-related brand attack in the past week, and not the first racially charged sentiment in recent memory.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in