Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Chipotle really wants you to know how much it loves the environment. It's already built a successful advertising strategy around trumpeting its commitment to sustainable farming. Now, the brand has taken to recycling the vinyl from its old billboard advertisements into lunch bags and selling them online to raise money for its charity organization. (Billboard bags have been made before—notably by Yak Pak and TerraCycle, which came up with messenger bags.) Under the Chipotle program, $18 gets you a super-fashionable accessory that will make you feel warm and fuzzy because you're so eco-friendly.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in