Cheese Is Death, Says Grim Reaper Billboard in Wisconsin

Ad assaults Packer fans in Green Bay


Driving a wedge between Wisconsinites and cheese seems like a bad idea. But the Physicians Committee for Responsible Medicine tries just that with this billboard casting the Grim Reaper as a cheesehead. The sign debuts Monday near Lambeau Field, where the Green Bay Packers routinely send opponents to meet their maker and the team's fans don fromage chapeaus to bug the rest of humanity to death. Copy reads, "Warning: Cheese can sack your health. Fat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in