Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Connoisseurs of oddball Web-site names will be pleased to learn there's now one called cheesecupid.com. Shine Advertising of Madison, Wis., created it on behalf of Wisconsin Cheese to let people know which pairings of cheese and alcoholic drink are matches made in heaven. (The pairing of "cheese" and "cupid" isn't as unlikely as you might imagine: Somewhat disturbingly, a Google search for cheese + cupid yields 1.5 million hits.) This being a Wisconsin operation, the site naturally includes beer as well as wine.