Most cancer charities want to highlight how easy it is to check yourself for lumps or other danger signs, but Testicular Cancer Canada decided to grab some attention by getting guys to do it the hard way.
BBDO Toronto and video production house Crush threw a party at which 20 young men were challenged to have their balls waxed while their reactions were filmed. The results are about what you'd expect, with red-faced screaming and a myriad of facial contortions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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