Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Nike wasn't the only brand that was prepared for a Chicago Cubs victory in the World Series last night—with a special commercial ready to go right after the final out.
Budweiser also rose to the occasion with a great tribute, re-airing a classic commercial from the 1980s featuring legendary Cubs announcer Harry Caray, one of the most beloved characters in the history of the beleaguered franchise.
It's such a fun, simple spot that stands up today despite its goofiness, because it captures Caray's infectious charm so well.
The impossible is possible.