Buckle Up, Because Delta Is Coming for You With Another Intense and Lofty Ad

W+K aims high once again

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Edgy airline commercials. Who wouldn't want more of those?

"Tell the World," the latest excursion in Delta Airlines' "Keep Climbing" campaign from Wieden + Kennedy New York, delivers an intriguing but turbulent ride. 

Last September, the carrier's "Take Off" spot, which focused on a single plane's departure as it sped down a runway, accompanied by narration from Donald Sutherland, veered into territory that was poetic, and a bit unsettling. The flight path now continues even further in that direction. 

As in last year's commercial, Smuggler director Adam Berg bypasses soaring planes with sunlight glinting off their wings, and smiley flight staff … in favor of less predictable fare.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in