Brands Salute MLK, but When Does Inspiring Become Exploiting?

Trying to find a balance on Twitter

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Here we are celebrating the life and legacy of civil rights pioneer Dr. Martin Luther King Jr. And right on cue, brands are tweeting out messages of rememberance stamped with the company's logo, or even the product itself.

To be fair, no one has tweeted anything terribly egregious today. [UPDATE: Whoops, we spoke too soon. Check out this stinker from the Seattle Seahawks.] Many simply tweeted quotes from MLK, which seems fine. The problem, as we've seen before, is when they try to tie in their brand or product.



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