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This Art Project Will Transform the Eiffel Tower Into a Forest of Heartbeat-Powered Trees

For every virtual tree, a real one grows too

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By Angela Natividad

 

Ahead of the United Nations Climate Change Conference (COP21) in Paris on Dec. 7-8, conceptual artist Naziha Mestaoui gives us 1heart1tree, an art project that reforests the planet as more people contribute.

Brought to life after a successful Kickstarter run, the idea is simple but also remarkably personal: You download an app, then use its sensor to take your heartbeat. Between Nov. 29 and Dec. 4, a virtual tree will blossom around the Eiffel Tower, growing to the rhythm of your heart.

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Headshot of Angela Natividad

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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