Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Ahead of the United Nations Climate Change Conference (COP21) in Paris on Dec. 7-8, conceptual artist Naziha Mestaoui gives us 1heart1tree, an art project that reforests the planet as more people contribute.
Brought to life after a successful Kickstarter run, the idea is simple but also remarkably personal: You download an app, then use its sensor to take your heartbeat. Between Nov. 29 and Dec. 4, a virtual tree will blossom around the Eiffel Tower, growing to the rhythm of your heart.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in