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In case you were wondering, only an iPhone is an iPhone, says Apple in a head-scratching pair of new ads.
"Loved" points out, unsurprisingly, that everyone who has an iPhone is a fan. A second spot, "Hardware & Software," argues that because Apple is responsible for controlling the manufacturing of the device itself, and developing the software that runs on it, it's more reliable than imitators.
The spots are slick, and zippy, in Apple's usual style.
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