Anti-Obesity Ads Walk Thin Line With Fat Kids


A new anti-obesity initiative from Georgia is drawing cries of "fat shaming" from critics for using overweight children in Web clips and on billboards. The folks behind the ads counter that kids respect honesty and want to hear real stories from their peers. Both sides have a point, but the whole approach just feels wrong to me. Photographing the kids in stark, monochrome close-ups and having them speak directly to the camera creates surreal, hyper-intense vignettes that play like therapy-session footage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in