Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
If you like the idea of a ’70s-looking guy with tiny pieces of fruit hanging from his underwear grinding his crotch in your face, then you’ll enjoy this commercial for Altoids Sours. Two other spots are driven by themes of sadomasochism and transvestism. Perhaps this is to take the focus off the product. We’re still getting comments to an item we posted more than a year ago about Altoids Sour gum. Here’s a recent one: “i chewed the sour altoid chewing gum yesterday for the first time.