Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Nothing quite spoils the holidays like crashing through the windshield of your car because you were texting behind the wheel. Dummy. This PSA from Allstate from Leo Burnett—made in 2010 but driving into theaters this holiday—takes a slow and agonizing look at what could happen when drivers are distracted by gadgets and can't wait to respond to those emails until they're no longer operating heavy machinery. Lest you think they're making too big a deal of this phenomenon, the Department of Transportation says that 6,000 people now die each year, and 500,000 more are seriously injured, because of texting and driving.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in