Adidas Puts 6 Cameras Inside Its World Cup Ball and Sends It on a Global Journey

Follow the bouncing brazucam


Adidas would like to introduce you to the official 2014 World Cup stalker ball.

The brand, with help from TBWA, has put six cameras inside a very special version of its official game ball for the tournament, and will send it on tour to places like London, Munich and Madrid, filming ball's-eye footage of soccer scenes and releasing video episodes in the run-up to this summer's games in Brazil.

This way, you can appreciate what it feels like to look at star players like Xavi Hernandez and Bastian Schweinsteiger in the face, and then watch them wind up to kick you in yours.

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