Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
It looks like KFC is getting some buzz out of a commercial it’s breaking tonight that encourages viewers to play the ad again in slo-mo to find a secret code that will allow them to—wow!—get a $1 coupon on a new sandwich. We’re told that a story about the ad just appeared on CNBC, positioning it as a work-around aimed at getting DVR nation to pay some attention to an ad for once. (According to this

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in