You probably remember popsicle stick jokes as a fun, charming, innocent part of your childhood. Jason Kreher and Matt Moore are here to wreck those memories.
The pair of creatives at Wieden + Kennedy in Portland, Ore., have made a fake product called Schadenfreezers—popsicles with the most depressing jokes you can imagine. (For now, at least, they're just animated GIFs.) The tagline is: "The strawberry, blueberry and lemon-flavored joy derived from the suffering of others." When you read them, your sense of happiness drips away much like the sad melting treats themselves.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in