UPDATE: Veet has now pulled the ads due to criticism. The brand writes on Facebook:
"Hi…this is the Veet marketing team in the US. We just wanted to let everyone know, we get it—we're women too. This idea came from women who told us that at the first hint of stubble, they felt like 'dudes.' It was really simple and funny, we thought. To be honest, the 3 of us could really relate to these real-life moments and they made us laugh.