Despite concerns over inventory quality and questions over trading practices, advertisers spent a record amount on digital media in the first half of 2018, with the rise of direct-to-consumer (d-to-c) brands and mobile commerce helping to spur spend to $49.5 billion.
Advertiser spend on digital rose 23 percent from a year earlier and grew from almost $48 billion in the second half of 2017, marking the largest sequential rise between consecutive second-half and first-half periods in the
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