A week after it confirmed its $4.75 billion Marketo purchase, Adobe is ratcheting up competition in the mar-tech sector even further with the launch of Data Explorer, a set of features it claims will make its data management platform (DMP) eclipse rival offerings.
The announcement comes the same day Adobe announced a partnership with Microsoft and SAP in a venture known as the Open Data Initiative, which they claim will better provide interoperability between their respective marketing cloud services through the use of a “common data model.”
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