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As the 2018-19 TV season kicks off, buyers will be focusing on tonight’s rollout of NBCUniversal’s new “prime pod” premium ad format, which was one of the biggest new innovations, and led to some of most heated negotiations, during this year’s upfront.
In February, NBCUniversal unveiled plans for its prime pod—a 60-second pod of audience-targeted advertising in the first or last breaks of all prime-time original series across its entire broadcast and cable portfolio—as part of its larger initiative to reduce
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