NBCUniversal is making the industry’s biggest commitment yet to reducing linear ad loads, announcing today that audiences will see 10 percent fewer ads during all prime-time original shows across its entire platform, beginning this fall.
The company will be instituting a number of ad innovations—including reducing prime-time ad pods by 20 percent, create a 60-second pod of audience-targeted advertising in each prime-time original show and rolling out several new ad formats—that it will begin to discuss with clients during the upcoming upfront conversations.
The
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