NBCU Will Air 10% Fewer Ads in Its Prime-Time Original Shows This Fall

Linda Yaccarino to roll out several new ad formats during the upfront

NBCUniversal is making the industry’s biggest commitment yet to reducing linear ad loads, announcing today that audiences will see 10 percent fewer ads during all prime-time original shows across its entire platform, beginning this fall.

The company will be instituting a number of ad innovations—including reducing prime-time ad pods by 20 percent, create a 60-second pod of audience-targeted advertising in each prime-time original show and rolling out several new ad formats—that it will begin to discuss with clients during the upcoming upfront conversations.

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