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There’s a common refrain among conservative politicians in the wake of mass shootings involving sending “thoughts and prayers” to families of victims and others impacted by these tragedies.
A group of creatives teamed up to launch a campaign assigning a precise value to these “thoughts and prayers”: absolutely nothing. For their “Real Gun Bill” campaign, Bentley University MBA student and freelance copywriter Sai He, FF (formerly Fred & Farid) New York junior copywriter Gabriel Sehringer and BBDO New York junior art director Justine Pelayo created mock zero-dollar bills featuring the images of nine U.S.
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