Love Has Even Worse Odds Than the Lottery in McCann's Broadway-Style Meet Cute

Everybody knows winning the lottery is a long shot—but how about falling in love with a random stranger while you’re crossing the street in opposite directions? It turns out those odds are even worse, at least according to a fun musical number from the New York Lottery and McCann New York. A young woman—vaguely reminiscent of Zooey Deschanel—and a young man—a cross somewhere between Joseph Gordon Levitt and Ryan Gosling—stumble on each other one quaint, rainy night. There’s magic in the air as they lock eyes—and they break into song—marveling at the their romantic luck over a jazzy piano intro. [kickout id="1"] That unbridled optimism, though, is not long for their little world. As the duet picks up steam and they get to know one another, it becomes clear they’re not very compatible after all. It’s a fun little ride—the tune is well-written, the interjections are sharp, the choreography is the right balance of gleeful and cheeky. It’s lushly filmed, and taps into familiar rom com tropes—evoking La La Land and 500 Days of Summer—but also delivers a twist, skewering them wonderfully. First, there’s the breathlessness of the meet cute and the honeymoon phase—then there’s rapid deflation of expectations that often follows as reality sets in—hopes dashed in nearly an instant. Just like playing the Take 5—except in that case, the thrill probably doesn’t even last a day. CREDITS Campaign: “Go for the Win” Client: New York Lottery Agency: McCann New York Creative Eric Silver, North American Chief Creative Officer Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers Mat Bisher & Dan Donovan, Executive Creative Directors Jason Ashlock & Dominick Baccollo, Creative Directors Johan Leandersson, Senior Art Director Ryan Paulson, Creative Director, Writer Production Nathy Aviram, Chief Production Officer Chance Bassett, VP, Executive Producer Eric David Johnson, SVP Executive Music Producer Sam Belkin, Music Business Manager Natalie Hernandez, Business Manager Account Scot Beck, Executive Account Director Caroline Fuller, VP Account Director Molly Vossler, Account Supervisor Ellery Gitkin, Assistant Account Executive Courtney Snead, Project Manager Production Speck/Gordon, Directors @ Furlined David Thorne, Senior Executive Producer Greg Schultz, Producer Edu Grau, DP Editorial Ian Mackenzie, @ MackCut Gina Pagano, Executive Producer Mike Leuis, Assistant Editor Gustavo Roman, Assistant Editor VFX: Method Studios NY Managing Director: Stuart Robinson Executive Producer: Angela Lupo VFX Supervisor + Creative Director: Doug Luca Senior Supervising Producer: Tsiliana Jolson VFX Producer: Kristin Engdahl VFX Coordinator: Jared Levin Flame Artist: Jared Pollack Flame Artist: Chelsea Pistone Additional Composer: Joe Iconis Music Company: Walker Creative Director/Partner: Peter Gannon Sr Producer: Abbey Hendrix Engineer: Christopher Keyes Associate Producer: Julianne Wilson Recorded at Power Station Studios and Electric Lady Studios Audio Mix: Paul Weiss @ Sonic Union Choreographer: Josh Rhodes Telecine: Tom Poole @ Co3