Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Habitat for Humanity Brazil launched an outdoor campaign that turned posters into dissolvable, mosquito larvae killing machines. Just add water, or rain, which Brazil has plenty of. The country also has significant outbreaks of the mosquito-transmitted Chikungunya virus, Zika virus and Dengue fever.
Created by BETC Sao Paulo, the posters are placed throughout highly-populated areas and appear to be simple PSA posters at first glance. Messaging offers ways to prevent the contraction of mosquito-born viruses. The posters are printed on soluble rice paper sheets that contain a larvicide affixed with organic glue.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in