Domino's Offers to Fix Potholes in Your Neighborhood So Carry-Out Pizzas Get Home Safely

When you've got a pizza in the passenger seat, just about any disruption during your drive could spell disaster for your dinner. Domino's previously addressed this issue by launching Carryout Insurance, which offers to replace your pizza if it's damaged between their store and your mouth. But now the pizza chain is getting out in front of the problem, and making a lot of non-pizza-carrying drivers happy in the process. The Domino's "Paving for Pizza" project has already fixed more than 50 potholes, and it's only officially launching today. The first cities to receive and accept the offer were Burbank, California; Milford, Delaware; Bartonville, Texas; and Athens, Georgia. You can request for potholes to be fixed in your town via the campaign website, where you'll also see a fun visualization of how much damage a pizza suffers during different levels of hazardous road conditions. [kickout id="1"] "Domino’s is a brand that is relentless in its pursuit of making everything about the pizza experience better, from how it’s made to how it’s ordered and delivered," says Kelly McCormick, creative director at CP+B. "We know that the carryout experience includes everything from ordering, to getting the pizza home in perfect condition. This forced us to think broader about carryout and meant that we had to consider the drive or walk home, on the pothole-ridden roads and icy sidewalks that we don’t own and can’t control ourselves. So, we decided to go where no other pizza company would go." Initial response from residents of the community has been positive, according to the creative team. "People understand that Domino’s is willing to go above and beyond to protect the sanctity of their product," says McCormick, whose innovations on the Domino's account earned her a spot in Adweek's Creative 100. "And that is something that can only come from a true brand action, a true bold stake in the ground." CREDITS: Campaign: Paving for Pizza Agency: CP+B Global Chief Creative Officer: Linus Karlsson Evp Executive Creative Director: Tony Calcao Creative Directors: Kelly Mccormick, D'arcy O'neill Associate Creative Directors: Marthon Pucci, Brian Caruso, Emily Salas, Tyler Gonerka Vp, Director of Content Production: Sloan Schroeder Integrated Producer: Alina Moeller Jr. Producer: Amber Pena Vp/Executive Interactive Producer: Dan Corken Interactive Producer: Morgan Burrows Account Directors: Jacqueline Redmond, Allison Foley Content Supervisors: Michelle Robertson, Mark Hurley Content Managers: Brad George, Sam Carolan Design Director: Adam Skalecki Senior Designer: Victor Won Project Manager: Stephanie Marcone Senior Business Affairs Consultant: Lisa Gillies Business Affairs Managers: Kimberly Campbell, Cristina Fajardo Group Strategy Directors: Courtney Loveman, Ethan Decker Strategist: Katie Sherman Production Company & City: Chelsea Pictures - Los Angeles Director: Thomas Beug Owner/executive Producer (Production Co): Lisa Mehling Vp/executive Producer (Production Co): Pat Mcgoldrick Producer: Maeliosa Tiernan Telecine Company & City: Co3 - Santa Monica Colorist: Stefan Sonnenfeld Color Assistant: Aaron Flickinger Senior Color Producer: Katie Andrews Editorial Company & City: Union Editorial/marshall Street Editors Editor: Spencer Ferszt Assistant Editor: James Bedford Producer: Samantha Machado President/managing Partner: Michael Raimondi Mix And Sound Design Company & City: Lime Studios - Santa Monica Executive Producer: Susie Boyajan Producer: Kayla Phungglan Engineer & Sound Designer: Matt Miller Assistant Engineer: Lisa Mermelstein Postproduction & Vfx Company & City: Method Studios - Los Angeles Vfx Supervisor/lead Flame: Kelly Bumbarger Support Flame Artists: Thomas Downs, Aidan Thomas, Sean Wilson, Louis Schachte Senior Producer: Julia Paskert Executive Producer: Ananda Reavis Producer: Thuy Ta Animation Company & City: Cut Quest - Denver Animators: James Bedford Music House & City: Jsm Music - New York CCO/co-composer: Joel Simon Executive Producer: Jeff Fiorello Producer: Norm Felker Website Production Company & City: Stink Studios - New York