Re/Max Goes Full Wes Anderson in Series of Colorful, Quirky Ads

Camp + King plays the twee card for real estate brand

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Wes Anderson didn’t make these new real estate ads, but the indie auteur’s fingerprints, figuratively speaking, are all over them. Stylized, picture-perfect settings? Check. Bright colors and quirky characters? Double check. Precocious kids and adorable animals? Well, you get the idea.

The new campaign for Re/Max actually comes from San Francisco-based Camp + King and plays up the role of the brand’s real estate agents in finding the perfect place for empty nesters, newlyweds and a bunch of other home buyers who could be straight out of central casting for any of Anderson’s twee flicks.

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