Makeup Brand Soap & Glory Uses the Objectification of Lips to Actually Get Women Heard

Campaign from David and m ss ng p eces is more than eye-catching

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

I once complained to a former superior that I was having trouble getting heard in a new office setting. Before taking the time to think, he replied, “Maybe they’re just distracted by your lips.”

Collective ew.

Little jokes-not-jokes like this are uncool, but also not uncommon.

It goes without saying that we are more than the composition of pleasing parts, but sometimes the objectification meant to grind women down can be used to empowering effect. In a campaign called #MoreThanLips, makeup brand Soap & Glory takes advantage of eye-catching lady lips to do something positive—ensure that women’s words, for once, get heard.

During

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in