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Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP’s group of in-house production companies.
Worldwide chairman & CEO John Seifert announced that the two networks would form a new “global partnership” by consolidating their respective services into “a new studio ecosystem” that combines Hogarth’s production capabilities with Ogilvy’s creative and client services teams around the world.
If this announcement sounds familiar to you, you’re not alone. Two years ago, Ogilvy and Hogarth (which came to life in 2008 and formed a joint venture with WPP in 2009) announced
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