Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
At least, that’s the amusing conceit of the meta four-minute ad. It opens on the actor phoning his agent, feigning indignation at the overwrought monologue he’s supposedly been asked to deliver as an intro to the AFC Championship Game. Before long, he’s storming down to interrogate the young (and somewhat clueless) director during an orchestra rehearsal.
There, as the musicians run through the score for Malkovich’s benefit (he wonders why they’re even there in the first place), he rattles off what he feels the story should be—a simple but dramatic football version of David (the Jacksonville Jaguars) and Goliath (the New England Patriots) battling for a shot at The Super Bowl.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in