Amazon Prime Video Ad Pits the Steelers Against the Texans ... Literally

It runs alongside the streaming service's Christmas Day NFL game

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

OK, there’s a tug-of-war battle over a gridiron (a metal pillar used to cook over a fire) between a group of Texans (old white men with ten-gallon hats and well-groomed mustaches) and some steelers (quite literally men who make steel for a living in hard hats). What do you do?

Amazon Prime Video suggests you just sit back and watch.

That’s essentially the scene of a hilarious short spot (below) from Amazon Prime Video, which will run during the NFL Texans vs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in