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Beats by Dre’s latest ad hinges around a bedtime story actor Michael K. Williams tells his niece when she has trouble falling asleep.
“There once were some kids who could shut off their ears,” he begins.
While it sounds supernatural, it becomes clear Williams is referring to those who have the ability to tune out distractions and criticism, a theme explored by the brand in the past. Of course, having a pair of Beats’ Studio 3 Wireless headphones can help drown out the noise, too.
From the down-to-earth bedtime scenario, the spot branches out in typically ambitious style.
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