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A new holiday campaign from eBay is imploring viewers not to “shop like everybody else.” Because apparently, everybody else gives garbage gifts.
In four new ads from 72andSunny, awkward gift-givers stare at the camera while making excuses for their lame offerings. “It’s the thing from the link you sent us,” says a timid middle-aged woman in a 30-second TV spot, holding out a box with a green ribbon, as her husband scowls beside her. “I found the perfect gift for you,” beams another, younger woman.
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