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Imagine if all the trophies in a glass display case—the kind you might see in the hallway of a high school or college gym—suddenly came to life and started giving you a pep talk. You’d have Honda’s new ad for the Accord, from RPA.
“Better is a never-ending quest,” reads the plaque in the opening shot, before the camera pans upward to a first-prize statue of a man bowling, which suddenly animates and begins speaking. “There’s a danger to success,” he says, as he throws the ball.
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